At Architectural Digest, I produce, film and edit video for the Shop AD team’s onsite articles
and social media accounts, including for paid partnerships.
Below is a selection of my work.
Brooklinen Partnership
These b-roll videos were captured as part of a partnership with the bedding brand Brooklinen for the release of their updated sateen sheet set, which our shopping team wrote an review about which I also shot photography for.
To integrate video content on-page on our shopping articles surrounding linens, I produced an editor-led video series for a selection of our top performing articles.
Coordinating with editors an external videographer, I facilitated the entire studio production process from conceptualizing and scripting, shoot logistics and on-set help (including serving as talent for one of the videos!), to being a liason for notes on edits to final asset delivery.
Sheets Video Series
Product Video
In shopping articles, products captured on video is a key way to show our testing processes and enhance our recommendations to readers by showing them what products are like in person before they buy. For high performing products, I regularly shoot short form video in studio, edit it, and add into product card sliders inside articles as shown below.